Google Ads Malpractice Expert Witness

Disputes involving Google Ads often center on whether campaigns were configured and managed appropriately. Advertisers may allege that agencies, freelancers, or internal teams mismanaged budgets, mislabeled results, or failed to follow industry standards. Bill Hartzer serves as an expert witness in these Google Ads malpractice matters.

Examples of Google Ads Malpractice Allegations

• Broad match targeting that wasted budget on irrelevant queries
• Failure to use negative keywords or location controls
• Misreporting of conversions or return on ad spend
• Ignoring obvious account issues or error warnings
• Campaign structures that make performance impossible to evaluate

How Bill Evaluates Google Ads Accounts

He reviews account change history, campaign settings, keyword lists, bidding strategies, budgets, and conversion tracking configuration. The goal is to determine whether the account was reasonably managed, whether the data supports claimed results, and how decisions likely affected performance.

Reports and Testimony

Bill prepares written reports that summarize findings and explain Google Ads behavior in non-technical terms. He is available for deposition and trial testimony to walk the court through account evidence and decisions that led to disputed outcomes.