Search Engine Optimization (SEO) Expert Witness

Bill Hartzer provides expert witness services in matters involving SEO performance, ranking losses, algorithmic changes, SEO malpractice, and disputes involving search visibility. With more than 25 years of direct SEO experience, he provides clear, defensible explanations of how search engines behave and why rankings change.

Common SEO Litigation Topics

• Allegations of SEO fraud or misrepresentation
• Sudden ranking drops or deindexing
• Manual actions and search engine penalties
• Conflicts between agencies and clients regarding SEO results
• Analysis of backlinks, spam tactics, or toxic links
• Technical SEO and site performance issues

How Bill Contributes to a Case

He analyzes ranking charts, traffic patterns, crawl data, backlinks, and technical signals to determine the likely causes of a site’s performance changes. His reports translate technical SEO behavior into plain, courtroom-appropriate explanations.