Digital Marketing, PPC & Analytics Expert Witness

Digital marketing and pay-per-click (PPC) disputes often center on how budgets were spent, how results were reported, and whether campaigns were run in a way that matched what was promised. Bill Hartzer provides expert witness services that evaluate PPC systems, analytics data, and campaign decisions in these matters.

Types of PPC and Marketing Disputes

• Allegations that Google Ads or other PPC campaigns were mismanaged
• Disputes over whether traffic and conversions were accurately reported
• Claims involving misleading dashboards or performance reports
• Questions about whether tracking tags were implemented correctly
• Conflicts between agencies, freelancers, and advertisers about results

Evidence Commonly Reviewed

• PPC account settings and change history
• Keywords, audiences, locations, and bidding strategies
• Conversion tracking configuration and event setup
• Analytics logs, funnels, and attribution models
• Exported reports used to support or challenge marketing claims

Bill’s analysis focuses on what the accounts and data show, whether the setup aligns with industry norms, and how those decisions likely affected performance and outcomes.